Amazon FBA

Amazon FBA Freight Forwarding UK — End-to-End Shipping to Amazon Fulfilment Centres

As a leading freight forwarder in the UK, we specialise in delivering seamless, end-to-end Amazon FBA logistics services, guiding your inventory from the factory floor straight to Amazon fulfilment centres. Whether you are an Amazon seller, freight forwarder, customs broker, or supplier, we manage every stage of the supply chain: export documentation, international freight, UK customs clearance, FBA preparation, palletisation, delivery booking, and proof of delivery. By entrusting your shipments to our experienced team, you can focus on growing your brand and business while we ensure your stock arrives fully compliant and Amazon-ready. 

Who We Help

Our services cater to a diverse range of clients involved in the Amazon ecosystem:

  • Amazon sellers, including private label entrepreneurs, wholesale suppliers, and online arbitrage (OA) or retail arbitrage (RA) sellers, who require predictable and compliant inbound logistics.
  • Freight forwarders and customs brokers seeking a reliable UK-based partner for final-mile delivery and customs clearance at Amazon fulfilment centres.
  • Suppliers and manufacturers shipping products directly to fulfilment centres on behalf of their clients.

If you are searching for guidance on seller central UK Amazon onboarding or assistance with Amazon seller central Amazon shipment set-up, we provide comprehensive support throughout the entire process.

Worker assembling kits with checklist

What Is FBA in in Amazon?

A Simple Definition

Fulfilment by Amazon (FBA) is a service that allows sellers to send their inventory to Amazon’s extensive network of warehouses. Amazon then takes responsibility for storing, picking, packing, and shipping orders directly to customers. Additionally, Amazon handles customer service and returns. This model enables sellers to concentrate on sourcing products and expanding their brand, while Amazon manages the complexities of last-mile logistics and order fulfilment.
Graphic showing 3PL provider connecting storage, fulfilment, and transport

Why Logistics Expertise Matters

Successfully sending inventory to Amazon fulfilment centres requires strict adherence to inbound acceptance rules. These include specific carton and pallet labelling, packaging specifications, delivery booking protocols, and the use of approved carriers. Failure to comply can result in shipment rejections, costly delays, and additional charges. Our expert processes are designed to ensure first-time acceptance, reducing disruptions and helping you maintain a healthy Amazon Seller Central account.

Returns processing station with grading and scanning

Amazon Seller Central: Essentials You Need to Know

Getting Started (UK)

To start your journey as an Amazon seller on the UK marketplace, you need to register through the Sell on Amazon platform. Before signing up, prepare essential details such as a business email address, valid identification, bank account information, and a chargeable credit card. If applicable, have your VAT and EORI numbers ready to facilitate customs and tax compliance. For account security, enable two-step verification.

When choosing your selling plan, you have two main options: the Individual plan, which charges a per-item fee without a monthly subscription, and the Professional plan, which requires a monthly fee but offers bulk listing tools, access to Amazon advertising, and eligibility for more product categories. Most sellers aiming to grow their online business prefer the Professional plan due to its comprehensive features.

Core Tools to Master

Mastering the tools within Amazon Seller Central is crucial for efficient business management:

  • Inventory and Catalogue Management: Add new products, create or merge ASINs, manage product variations, and generate FNSKU labels for FBA.
  • Orders and Fulfilment: Decide between using FBA for Prime eligibility or self-fulfilment when appropriate.
  • Pricing: Utilise automated repricing tools or set pricing rules to stay competitive while protecting your profit margins.
  • Performance and Account Health: Monitor key metrics such as Order Defect Rate, Late Shipment Rate, and customer response times to maintain a strong seller reputation.

Our team can assist with setting up your Seller Central UK Amazon account, creating inbound shipment plans, generating carton and pallet labels, and booking delivery slots at fulfilment centres. This support ensures that your Amazon seller central Amazon tasks are handled efficiently, allowing you to focus on growing your brand.

Our End-to-End Amazon FBA Workflow (Factory → FC)

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Purchase Order & Pre-Advice

The process begins with confirming product SKUs, carton counts, dimensions, weights, HS codes, and Incoterms. We then create FBA shipment IDs and inbound plans directly within Seller Central, operating under delegated permissions if required to streamline the workflow.
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Origin Services

We manage collection from the factory, prepare export documents, and conduct inspections or quality control checks. Our services include printing FNSKU and box labels, barcoding, bundling, and poly-bagging. Shipments are consolidated for sea freight (LCL/FCL) or air freight, depending on your needs.

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International Freight

We offer both sea and air freight options. Sea freight provides the best landed cost for steady inventory flow, while air freight is ideal for urgent replenishments. Throughout transit, we provide live milestone tracking and proactive exception management to keep you informed.
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UK Import & Customs

Our team handles EORI validation, customs clearance, and duty and VAT payments, including postponed VAT accounting where eligible. We ensure accurate tariff classification to minimise customs queries and delays.
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FBA Prep & Palletisation (UK)

We prepare your inventory to meet Amazon’s strict requirements, including compliant carton and pallet labelling with SSCC codes when necessary. Pallets are built to fulfilment centre standards regarding footprint, height, wrapping, and no overhang. If supplier packing is off-spec, we rework the stock to avoid rejection.

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Delivery Booking to FC

We book Advanced Shipment Notifications (ASN) and delivery slots with approved carriers, managing deliveries UK-wide. Our service includes live proof of delivery with photos and rapid re-delivery should a site refuse a shipment due to capacity or labelling issues.
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Post-Delivery Reconciliation

After delivery, we confirm check-in at the fulfilment centre, investigate any variances, and provide all necessary documentation to support Seller Central cases.
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Compliance, Simplified

Compliance with Amazon’s inbound requirements is critical to avoid costly delays

Labels

We ensure all FNSKU, carton, and pallet labels are printed and scanned to specification.

Packaging

We adhere to guidelines for Ship-In-Own-Container (SIOC) packaging, kits and bundles, suffocation warnings, and fragile item handling.

Data Integrity

Advanced ASN data management guarantees that shipment data matches physical counts, preventing discrepancies at fulfilment centres.

Dangerous Goods

We conduct eligibility checks and prepare compliant declarations for restricted products.

Returns and Rework

Our fast remediation services keep your stock sellable and compliant.

Why Choose Us for Amazon FBA Freight in the UK

Choosing the right partner for your Amazon FBA freight needs is vital. Here’s why we stand out:

  • High First-Time Acceptance: Our processes are finely tuned to Amazon’s inbound rules, ensuring smooth shipment acceptance.
  • Single Point of Contact: We provide end-to-end service from origin to the fulfilment centre docking bay, simplifying communication.
  • Mode Agility: We adapt freight modes between sea and air based on lane, season, and urgency.
  • Transparent Landed Costs: No hidden fees, giving you clear insight into your shipping expenses.
  • Scalable Capacity: Whether you are sending trial cartons or full containers, we are ready to support your peak-season demands.
  • Partner-Friendly: We offer white-label services for global forwarders and customs brokers seeking reliable UK FBA final-mile solutions.
Shipping containers stacked beside a warehouse with an airplane overhead at a seaport.

Transit & Cost Guidance

Understanding transit options and cost implications helps you make informed decisions:

  • Air Freight: The fastest option, ideal for product launches, stockouts, or peak Q4 demand, though it comes with a higher cost per kilogram.
  • Sea Freight (LCL/FCL): Offers the best unit economics for steady inventory flow. Quotes vary based on origin, dimensions, weight, commodity type, seasonality, and fulfilment centre destination. Contact us for a tailored lane plan and estimated arrival times.
Inventory manager scanning pallets in racking

How We Work Inside Seller Central

Our team works directly within Amazon Seller Central to streamline your operations:

  • We build inbound shipments, validate SKUs, and confirm carton counts.
  • Generate FNSKU, carton, and pallet labels, ensuring all data aligns with physical shipments.
  • Book carrier slots and track fulfilment centre receiving.
  • Provide support for Seller Central cases if any discrepancies arise.

Many clients discover our services through searches for “amazon fba”, “seller central”, “what is FBA in Amazon”, “seller central UK Amazon”, and “amazon seller central Amazon”. If you’re here, you’ve found the right partner.

Account Health Metrics That Matter

Maintaining excellent account health is essential to remain eligible for key features like the Featured Offer:

  • Order Defect Rate (ODR): Keep below 1% to maintain a good reputation.
  • Late Shipment Rate (LSR): For Fulfilment by Merchant (FBM), keep under 4%.
  • Message Response Time: Respond to customer messages within 24 hours.

We help set up alerts, automate parts of the process, and maintain documentation to support policy reviews, ensuring logistics never jeopardises your account health.

FAQs

How do I create an FBA shipment in Seller Central UK Amazon?

To create an FBA shipment, start by preparing an inbound plan in Seller Central, confirming product dimensions and weights. Print FNSKU, carton, and pallet labels, then book a delivery slot with an approved carrier. We can manage this entire process within Amazon Seller Central Amazon under delegated access to simplify your workload.

You will require a commercial invoice, packing list, HS codes, FBA shipment ID, and any product compliance documents relevant to your goods. Our team advises on documentation requirements case-by-case and handles customs clearance to ensure smooth importation. 

Yes, based on Amazon’s inventory allocation, we can coordinate delivery to multiple fulfilment centres from a single import shipment, optimising your stock distribution.

Absolutely. We offer re-labelling, re-packing, poly-bagging, bundling, and palletisation services to bring your inventory up to Amazon’s stringent standards, preventing rejection and delays.

Get a Quote

If you need a reliable Amazon FBA freight forwarder in the UK, share your shipment details including origin, SKUs, carton counts, and target fulfilment centres. We will design the fastest and most cost-effective shipping route and manage your goods through to final check-in at the fulfilment centre. Partner with us to streamline your selling on Amazon journey and grow your online business with confidence.